Only in the presence of the control you clearly understand your position and determine prospects for development. Control gives you the ability to recognize the weaknesses and strengthen them effectively, preventing errors.
Lack of control leads to a loss of the current situation and forgetting the real possibilities. Often because of idealizing the situation, not realizing the true situation.
Do you control everything?
Why do you need an independent monitoring of advertising?
At the current market trends, many companies not only control the course of its advertising campaign, as well as they actively monitor the actions of competitors and other participants of their market.
Monitoring competitor`s advertising campaign gives you a number of advantages: